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Tuesday, January 27, 2009

‘Love Me Again’ 2 Weeks Gross is P53.2 Million

The Star Cinema movie Love Me Again (Land Down Under) starring Angel Locsin and Piolo Pascual has grossed P53.2 million on its 2nd week, similar to the 2-weeks gross of the GMA/Regal movie One True Love.

Last week, Love Me Again topped Philippine Box-Office by raking in P29.48 million beating Hollywood films debuting at the same period like Bride Wars, Changeling and the Haunting of Molly Hartley.

Love Me Again is at the same pace as the movie One True Love last year. The Marian Rivera-Dingdong Dantes movie also registered P53.2 Million on its 2nd week of screening.

For further comparison, let’s check the Hollywood movies that Love Me Again and One True Love have pitted during their screenings.

One True Love succumbed to the Hollywood monster hit movie Twilight which premiered on its second week of running. Twilight hit a whopping P84.6 million at the Philippine Box-Office on the weekend of Nov. 26-30, 2008, the same period One True Love is running on its second week. Quantum of Solace was also running at that time. Please take note that Twilight became the top-grossing Hollywood movie in the Philippines for the whole year of 2008 and the latest James Bond film was one of the Top 10.

Love Me Again, on the other hand, succumbed to another vampire movie Underworld: Rise of the Lycans. It was also pitted against Jim Carrey’s Yes Man, Adam Sandler’s Bedtime Stories and Brad Pitt’s The Curious Case of Benjamin Button. But the box-office gross of these films, even combined, cannot match the one-week gross of Twilight.

This analysis is for the sake of argument as the two romantic films One True Love and Love Me Again both hit the two-weeks gross P53.2 million using the conversion rate on the time these movies were shown.

Philippine Box Office
(January 21 to 25, 2009)

1. Underworld: Rise of the Lycans - P19.58 M
2. Love Me Again - P11.71 M
3. Yes Man - P7.01 M
4. Bedtime Stories - P4.64 M
5. The Curious Case of Benjamin Button - P4.11 M
6. Bride Wars - P3.15 M
7. Transporter 3 - P2.21 M
8. The Abandoned - P1.23 M
9. The Haunting of Molly Hartley - P1.19 M
10. Changeling - P0.27 M


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