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Thursday, July 29, 2010

‘Hating Kapatid’ Earns P42.3M on its Opening Weeked According to Box-Office Mojo

box office, hating kapatid
Contrary to reports that the Judy Ann Santos-Sarah Geronimo starrer raked-in P80 million on its first week, Box-office Mojo said it’s just a little more than half of the said figure.

It was reported on the official Facebook page of the film “Hating Kapatid” last Monday that the movie has grossed P80 million on its first week. Take note that it was posted last Monday and the film is just about to finish its first week run on Tuesday.

Some entertainment blogs and websites, on the other hand, reported that the Viva Films comedy raked in P75 million on it’s opening weekend.
They mentioned that the figure came from Viva Films.

Meanwhile, third party tabulator Box Office Mojo released the Philippine box office receipts for the weekend period of July 21 to 25. According to the website, Hating Kapatid had $927,281 or P42.3 million which is very far from the earlier reported P75 and P80 million.

However, the official box-office gross of the film should come from Viva Films. If the film outfit indeed released the report that Hating Kapatid earned P75 to P80 million last week (or weekend for that matter), then why does the figure from Box-Office Mojo is only a little more than half of the said amount?

We’ve been posting box-office reports from Box-Office Mojo for quite some time now and I must say that their figures never go far from what the film outfits like Star Cinema, Regal Films, etc. has been releasing. If there’s a difference, it’s just a matter of few thousands or hundred thousands but it doesn’t mean that it’s not accurate. Just like in probability and statistics, there’s a margin of error but the gap will just be small. But the amount P75/P80 million is very far from P42.3 million so it’s either Viva Films or Box-Office Mojo got it right.

Nevertheless, if Hating Kapatid indeed got P42.3 million, it’s still a box-office success because we know that it will surpass P50 million on its entire run. But the hope of it to become the 4th Filipino film to surpass the P100 million mark after “Miss You Like Crazy”, “Here Comes the Bride” and “You to Me are Everything” became dim.

But who knows, maybe Viva Films will say otherwise.


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